Creative Edge by Amy

Social Media Specialists – How to Explain Your Worth

Social Media Specialists – How to Explain Your Worth

As a social media marketing professional, do you sometimes find that you have to over-explain your role – to clients, individuals in different fields, and friends and family? Some people aren’t familiar with using social media platforms to market a business, and others still question just how much value social media brings to a business.

Our roles can be hard to explain, because social media marketing is a lot of things. A social media professional is an Editor, Copywriter, Publicist, Insights Analyst, and UX (User Experience) Specialist all rolled into one. Your role might also encompass Email Marketing and Web Design/Development. You could call these professionals Digital Gurus – but how can you prove that your heightened Digital expertise and awareness are game-changing for large and small businesses?

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This entry was posted on June 24, 2014 by .
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