As a social media marketing professional, do you sometimes find that you have to over-explain your role – to clients, individuals in different fields, and friends and family? Some people aren’t familiar with using social media platforms to market a business, and others still question just how much value social media brings to a business.
Our roles can be hard to explain, because social media marketing is a lot of things. A social media professional is an Editor, Copywriter, Publicist, Insights Analyst, and UX (User Experience) Specialist all rolled into one. Your role might also encompass Email Marketing and Web Design/Development. You could call these professionals Digital Gurus – but how can you prove that your heightened Digital expertise and awareness are game-changing for large and small businesses?