Editorial management and production of People Like Me content series, including layout on a dedicated area of MetLife.com promoting Voluntary Benefits during Open Enrollment season.
Working in collaboration with MetLife’s UX team on the MetLife.com global redesign, I edited and wrote content to fit within new page templates and components.
As managing editor of the MetLife blog, I plan, write and edit a variety of content, optimizing for SEO.
Creative essay about my hometown, Redding, CT, contributed to Orion Magazine’s ‘Places Where You Live’.
Read my articles featured on the Sonicbids blog, a leading source of expert music career advice for DIY musicians.
Email newsletter targeted to non-members, encouraging sign-ups to take the next step forward in their music careers, inspired by the forthcoming Grammy Awards ceremony.
Email newsletter targeted to East Coast Sonicbids members encouraging them to search for upcoming playing opportunities and update their professional press kits during a snowstorm.
“There is deep wisdom within our very flesh, if we can only come to our senses and feel it.” (Elizabeth A. Behnke)
Design concept and copy for Thanksgiving promotional image shared across the G. Love’s Hot Sauce social properties.
As a social media marketing professional, do you sometimes find that you have to over-explain your role – to clients, individuals in different fields, and friends and family?
Voice is a powerful thing, and words shared across a digital screen can speak even louder than we might intend.
Copy for the description of Katy Perry’s official Mobile Roadie app.
As you’ve probably noticed, I love talking with people that take the plunge to start their own businesses, follow their creative dreams, and work for themselves.
Last week, I attended a very cool art show hosted by the Jersey City collective of RAW: natural born artists.
Meet Corinne Bracuto, artist, graphic designer, color guru and creative mind behind Love Letters Studio, a custom invitation and paper goods business in Hoboken.
I love hearing about my Hoboken neighbors with super cool hobbies and passion projects. It’s individuals like these who make Hoboken a creative and pretty inspiring place to hang out.